Calvin Klein's #IAmWomen Campaign
In support of a new perfume called Women, Calvin Klein launched a powerful #IAmWomen social campaign with celebrities Saoirse Ronan and Lupita Nyong’o talking about women that inspire them, such as Sissy Spacek, Nina Simone, Eartha Kitt and Katherine Hepburn. A video on YouTube announcing the fragrance and featuring both actresses has more than 7 million views. Both actresses have an individual video, too. The videos were placed in feeds in Instagram and on a dedicated page at CalvinKlein.us. Beyond the stars of the spot, Calvin Klein fueled social buzz and posts around the hashtag by teaming with influencers such as Noor Tagouri and AnnaSophia Robb. It’s the first perfume in more than a decade for Calvin Klein, which teamed with Coty Inc.