Call for Examples: Institute Seeks Innovative Sampling Experiences
Path to Purchase Institute staff
The Path to Purchase Institute’s Commerce Executive Network's Future of In-Store group has identified sampling as one of several key areas of interest that is both actionable and impactful to shopper experiences as the path to purchase continues to evolve. The group is asking for examples of innovative, interesting or best-in-class sampling efforts, including those tied to BOPIS but excluding delivery orders.
To help inform the group on the latest and greatest trends in sampling, the Institute is asking the industry to share examples of innovative sampling programs you or your organization has executed or spotted during the past 12-18 months.
For submissions, please send a quick email to Tanner Van Dusen, chief innovation officer, EnsembleIQ, at [email protected]. The email can be informal and should provide details on the sampling efforts – ideally with pictures if available – and why it was interesting and noteworthy.