Verizon Media has reached a deal to become the first demand-side platform powered by Catalina shopper data, allowing brands to link in-store and online purchases to digital ads in real time.
New partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti have signed on to enhance brand marketers’ retail media campaigns and expand their advertising reach.
Chris Stoler is replacing Mark Mathes, who will become executive chairman.
New York-based Crisp, which in December launched what it called the first programmatic commerce platform for food and beverage brands, has joined the NielsenIQ Connect Partner Network.
RangeMe's 2020 Retail Recap showcasing data that supports industry trends established diversity and sustainability as the leading CPG product trends amid the pandemic.
End-to-end collaboration platform for retailers and suppliers, Surefront, officially launched at Groceryshop 2021.
While the U.S. consumer technology industry saw a 17% uptick in sales, according to The NPD Group Retail Tracking Service, high consumer demand, supply constraints and cost increases led the industry to downshift the level of consumer electronics promotional activity from April to December 2020.
RODA is a rigid packaging distributor specializing in the chemicals, sealants and adhesives markets.
NielsenIQ began its next chapter as an independent company with the closing of its acquisition by Advent International in partnership with incoming Executive Chairman and CEO James “Jim” Peck.
The San Francisco-based company is offering omnichannel visibility that allows businesses to see both online and in-store shopping attribution from online advertising efforts.
A year after COVID-19 paralyzed the nation, shoppers are still buying a lot of face masks, hand sanitizer and household cleaner, and demand in those categories shows no signs of easing. That's the major revelation from shopper intelligence leader Catalina, which began closely tracking the impact of buying behavior at grocery and drug stores across the country last year.
RangeMe has partnered with multiple certification providers in an industry-wide initiative to help retail buyers find higher quality products and bring greater transparency to the shelf.
Chicago-based multicultural advertising agency Burrell Communications Group is honoring its golden anniversary by launching a new community engagement initiative that pays tribute to 50 years of connecting some of the world's most powerful brands with Black communities.
Mondelez International leveraged DoubleVerify’s new ad performance measurement tool for a cross-platform display campaign starring a popular snack brand, as part of the software platform’s early access program.
The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.
Atlanta-based marketing service and technology partner PureRED has named Amy Reach its permanent chief executive officer.
Consumer-loyalty and retail-rewards app Fetch has hired Nupur Sadiwala to be its CFO.
The North American integrated marketing agency named Jason Dubroy senior vice president, commerce and experience.
Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.