(From Progressive Grocer, Feb. 24) A year after COVID-19 paralyzed the nation, shoppers are still buying a lot of face masks, hand sanitizer and household cleaner, and demand in those categories shows no signs of easing. That's the major revelation from shopper intelligence leader Catalina, which began closely tracking the impact of buying behavior at grocery and drug stores across the country last year. “We’ve painstakingly categorized shoppers into hundreds of customized audience segments on an anonymized basis in recent years.
RangeMe has partnered with multiple certification providers in an industry-wide initiative to help retail buyers find higher quality products and bring greater transparency to the shelf.
Chicago-based multicultural advertising agency Burrell Communications Group is honoring its golden anniversary by launching a new community engagement initiative that pays tribute to 50 years of connecting some of the world's most powerful brands with Black communities.
Mondelez International leveraged DoubleVerify’s new ad performance measurement tool for a cross-platform display campaign starring a popular snack brand, as part of the software platform’s early access program.
The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.
Consumer-loyalty and retail-rewards app Fetch has hired Nupur Sadiwala to be its CFO.
Atlanta-based marketing service and technology partner PureRED has named Amy Reach its permanent chief executive officer.
Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.
The North American integrated marketing agency named Jason Dubroy senior vice president, commerce and experience.
The U.S. Marine Corps Reserve’s Toys for Tots community outreach program delivered a record setting 20.2 million toys to 7.4 million less fortunate children in 2020.
Rogers, Arkansas-based Bold Strategies, a strategic e-commerce consultancy, has hired Chase Carter as director of creative and web development.
Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.
The marketing services firms will join forces with Minneapolis neighbor Razr Marketing Inc.
Amazon eclipsed previous winner H-E-B and runner-up Trader Joe’s to take the top spot in the fourth annual Retailer Preference Index.
Absolutdata, which delivers scalable business impact through AI-powered solutions, advanced analytics and data science services, has been acquired by Infogain, a ChrysCapital portfolio company.
The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.
Led by the agency's Black colleagues, OmniBlack aims to implement meaningful and real change across all TPN touchpoints, including employees, partners and vendors.
Crisp's platform will allow food brands and retailers to stay ahead of rapidly evolving consumer behavior and identify potential supply chain disruptions.
The consumer engagement agency has launched two new agencies – Public Label and Match Retail – in a reimagination of how the group will offer high impact creative solutions for clients in today’s evolving marketplace.
The company has appointed Margaret Herndon to the newly created role of chief marketing officer.
A new study from Fetch Rewards and Cadent Consulting Group provides insights into shopper behavior as Americans prepared for the Thanksgiving holiday amid surging COVID-19 cases.
Experience personalization and customer engagement platform Manthan-RichRelevance is now helping Price Chopper Supermarkets drive highly personalized customer engagement.