E-Commerce Consultancy Bold Strategies Hires Creative Director
Rogers, Arkansas-based Bold Strategies, a strategic e-commerce consultancy, has hired Chase Carter as director of creative and web development.
Digital Solutions Shops Sync Mobile Data
Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.
MarketingLab/SellCheck Acquired by Tech-Focused Agency Neighbor
The marketing services firms will join forces with Minneapolis neighbor Razr Marketing Inc.
Dunnhumby Study: Amazon Top Grocery Retailer
Amazon eclipsed previous winner H-E-B and runner-up Trader Joe’s to take the top spot in the fourth annual Retailer Preference Index.
AI, Analytics Provider Absolutdata Has New Owner
Absolutdata, which delivers scalable business impact through AI-powered solutions, advanced analytics and data science services, has been acquired by Infogain, a ChrysCapital portfolio company.
Vibenomics Teams with IRI to Measure Audio OOH Ad Sales Lift
The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.
TPN Launches Initiative to Elevate the Black Community
Led by the agency's Black colleagues, OmniBlack aims to implement meaningful and real change across all TPN touchpoints, including employees, partners and vendors.
Crisp Launches a Programmatic Commerce Platform
Crisp's platform will allow food brands and retailers to stay ahead of rapidly evolving consumer behavior and identify potential supply chain disruptions.
Match Marketing Group Introduces Two New Agencies
The consumer engagement agency has launched two new agencies – Public Label and Match Retail – in a reimagination of how the group will offer high impact creative solutions for clients in today’s evolving marketplace.
WestRock Names Margaret Herndon CMO
The company has appointed Margaret Herndon to the newly created role of chief marketing officer.
Report Provides Thanksgiving Shopping Behavior ‘Clarity’
A new study from Fetch Rewards and Cadent Consulting Group provides insights into shopper behavior as Americans prepared for the Thanksgiving holiday amid surging COVID-19 cases.
Price Chopper Selects Manthan-RichRelevance for Omnichannel Personalization
Experience personalization and customer engagement platform Manthan-RichRelevance is now helping Price Chopper Supermarkets drive highly personalized customer engagement.
Staples Taps RangeMe for Product Sourcing Competition
Online platform RangeMe is partnering with office retailer Staples on a virtual product sourcing event to recruit suppliers for its new community-focused format store Staples Connect.
Breaktime Media Launches New Content Engagement Platform
The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time.
Shopify Turns to New Digital Operations Platform
Shopify is now employing Brightpearl’s retailer-first digital operations platform to automate and support the fulfillment and distribution of new hardware to merchants that are starting or expanding to brick-and-mortar retail.
Bliss Turns to Alloy for Data, Analytics
Bliss will use Alloy to analyze point-of-sale trends across retailers, pinpoint opportunities at the SKU and store level, prevent out-of-stocks and track the impact of marketing activities.
Report: Practical Holiday Purchase Intentions to Drive Sales
Bigger ticket items that supported new at-home living and drove general merchandise sales since the COVID-19 pandemic began are likely to continue to stimulate holiday retail sales, according to the NPD Group.
RangeMe, AAFES Team for Efficient Product Sourcing
RangeMe has partnered with the Army & Air Force Exchange Service to help drive high-quality product selection and value for soldiers, airmen and their families.
Growing Agency Acquires Walmart PDP Partner RichContext
The Stable, a commerce agency that supports consumer brands across brick-and-mortar, e-commerce and direct-to-consumer channels, has acquired Arkansas-based e-commerce technology company RichContext.