Holiday Shopping: 2020 Insights from Aki
Holiday shopping this year won’t be exactly what you’d expect, according to research from Aki Technologies and TapResearch.
Ka-Pop! Snacks Wins Insignia Contest, Drives Growth
The snack company recently posted its best month of in-store sales ever after winning $100,000 in mobile advertising from Insignia Systems.
Loop Now Available Throughout Contiguous U.S.
Loop's circular shopping platform has expanded to an unlimited number of users nationwide.
InMarket Acquires Assets from NinthDecimal
InMarket, provider of 360-degree consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics.
Advantage Solutions Surveys Consumers About Halloween Plans
A survey of 900-plus consumers from Advantage Solutions finds that COVID-19 concerns will lead to lighter than usual trick-or-treating and parties as more consumers stay close to home.
Blacksmith Applications Acquires Food Sales Enablers
Blacksmith Applications, a provider of SaaS-based trade promotion management and optimization software for CPG manufacturers, has acquired of Food Sales Enablers to bring together the CPG trade effectiveness and sales enablement platforms.
Valpak, Catalina Team to Better Target Households
Direct mailer Valpak has teamed with shopper intelligence company Catalina to help brands leverage point of sale loyalty insights to target specific households within Valpak's audience.
Kum & Go Bets on RangeMe’s Product Discovery Platform
The convenience retailer has formed a new technology partnership with the sourcing platform to drive new product discovery and innovation at the shelf.
Mucinex, Kinsa Predict Seasonal Sickness
RB cold and flu brand Mucinex has partnered with San Francisco-based Kinsa to get ahead of sickness by using predictive data to inform and power its nationwide supply chain and inventory management system, while helping to direct its health advice to consumers where and when they need it the most.
Study Shows Most Shoppers Won't Immediately Return to Normal
Even as much of the world is reopening, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide.
RangeMe to Support QVC, HSN’s ‘The Big Find’ for 2020
RangeMe will help QVC U.S. and the Home Shopping Network take the second annual “The Big Find” international product search to new heights this year by streamlining the product submission process.
Study: Back to School Ads, Promos Down 50% Amid School Uncertainty
Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.
Ripple Street Hires CEO, CTO
In-home consumer engagement company Ripple Street has made two changes to its c-suite this month.
Fetch, Cadent Launch Next Wave of Behavior Study
The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.
Trax, Nielsen Offer Deeper Shelf Insights
Enhanced Shelf Pulse data platform provides CPG brands with shelf insights and intelligence.
Vibenomics Partners with Kroger
The solution provider will bring its audio out-of-home advertising marketplace to more than 2,300 of the retailer’s locations.
TPN Study Shows How COVID-19 Has Affected BOPIS Use
A new report from TPN compared surveys of shoppers from mid-2019 with ones taken in April 2020 to show how the COVID-19 pandemic has affected their behavior.