RangeMe to Support QVC, HSN’s ‘The Big Find’ for 2020
RangeMe will help QVC U.S. and the Home Shopping Network take the second annual “The Big Find” international product search to new heights this year by streamlining the product submission process.
Study: Back to School Ads, Promos Down 50% Amid School Uncertainty
Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.
Ripple Street Hires CEO, CTO
In-home consumer engagement company Ripple Street has made two changes to its c-suite this month.
Fetch, Cadent Launch Next Wave of Behavior Study
The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.
Trax, Nielsen Offer Deeper Shelf Insights
Enhanced Shelf Pulse data platform provides CPG brands with shelf insights and intelligence.
Vibenomics Partners with Kroger
The solution provider will bring its audio out-of-home advertising marketplace to more than 2,300 of the retailer’s locations.
TPN Study Shows How COVID-19 Has Affected BOPIS Use
A new report from TPN compared surveys of shoppers from mid-2019 with ones taken in April 2020 to show how the COVID-19 pandemic has affected their behavior.
Casey's Reimagines Merchandising with RangeMe
Casey's General Stores has entered into a technology partnership with RangeMe to streamline and scale current product sourcing initiatives as well as tap into the sourcing platform's pipeline of innovative products and leverage the industry insights it provides.
Kenshoo, Profitero Address COVID-19-Accelerated E-Commerce Growth
The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.
Kum & Go is First C-Store to Join Catalina's Retailer Network
Shopper intelligence company Catalina is adding family-owned convenience store chain Kum & Go to its retail network, effective immediately.
Mosaic North America Appoints Lee Esmond to Lead U.S. Shopper Marketing
The agency expanded senior vice president Lee Esmond’s current role as co-leader of the CPG/mass retail experiential team to also include oversight of the shopper marketing team.
SellCheck Hires Chief Product Officer
SellCheck has hired Lynn Neal as chief product officer. He joins the company from Procter & Gamble.
Fetch Rewards, Cadent Consulting Launch Ongoing Behavior Study
Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.
Ibotta Introduces Self-Service Platform: Ibotta Go
Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.
Fetch Rewards Hires Chief People Officer
Rukmini Banerjee is charged with the creation and oversight of talent development efforts.