Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.
Digital media and promotions technology company Quotient has launched a Vaccination Dashboard. Ad buyers can use this tool to monitor shifts in foot traffic and identify opportunities to reach consumers at COVID-19 vaccination distribution locations.
After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out, shopper intelligence firm Catalina is extending its collaboration with Walgreens into the digital channel.
Kantar has reached a definitive agreement with Vista Equity Partners to acquire Numerator, a Chicago-based, tech-driven consumer and market intelligence company.
Verizon Media has reached a deal to become the first demand-side platform powered by Catalina shopper data, allowing brands to link in-store and online purchases to digital ads in real time.
New partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti have signed on to enhance brand marketers’ retail media campaigns and expand their advertising reach.
Chris Stoler is replacing Mark Mathes, who will become executive chairman.