Digital Solutions Shops Sync Mobile Data
Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.
MarketingLab/SellCheck Acquired by Tech-Focused Agency Neighbor
The marketing services firms will join forces with Minneapolis neighbor Razr Marketing Inc.
Dunnhumby Study: Amazon Top Grocery Retailer
Amazon eclipsed previous winner H-E-B and runner-up Trader Joe’s to take the top spot in the fourth annual Retailer Preference Index.
AI, Analytics Provider Absolutdata Has New Owner
Absolutdata, which delivers scalable business impact through AI-powered solutions, advanced analytics and data science services, has been acquired by Infogain, a ChrysCapital portfolio company.
Vibenomics Teams with IRI to Measure Audio OOH Ad Sales Lift
The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.
TPN Launches Initiative to Elevate the Black Community
Led by the agency's Black colleagues, OmniBlack aims to implement meaningful and real change across all TPN touchpoints, including employees, partners and vendors.
Crisp Launches a Programmatic Commerce Platform
Crisp's platform will allow food brands and retailers to stay ahead of rapidly evolving consumer behavior and identify potential supply chain disruptions.
Match Marketing Group Introduces Two New Agencies
The consumer engagement agency has launched two new agencies – Public Label and Match Retail – in a reimagination of how the group will offer high impact creative solutions for clients in today’s evolving marketplace.
WestRock Names Margaret Herndon CMO
The company has appointed Margaret Herndon to the newly created role of chief marketing officer.
Report Provides Thanksgiving Shopping Behavior ‘Clarity’
A new study from Fetch Rewards and Cadent Consulting Group provides insights into shopper behavior as Americans prepared for the Thanksgiving holiday amid surging COVID-19 cases.
Price Chopper Selects Manthan-RichRelevance for Omnichannel Personalization
Experience personalization and customer engagement platform Manthan-RichRelevance is now helping Price Chopper Supermarkets drive highly personalized customer engagement.