February 2021
Feb 24
Ad Agency Campaign Celebrates 50 Years of Black Storytelling
Chicago-based multicultural advertising agency Burrell Communications Group is honoring its golden anniversary by launching a new community engagement initiative that pays tribute to 50 years of connecting some of the world's most powerful brands with Black communities.
Feb 24
RangeMe Grows Product Sourcing Abilities
RangeMe has partnered with multiple certification providers in an industry-wide initiative to help retail buyers find higher quality products and bring greater transparency to the shelf.
Feb 17
Mondelez Finds Partner for Cookie-Less Ad Measurement
Mondelez International leveraged DoubleVerify’s new ad performance measurement tool for a cross-platform display campaign starring a popular snack brand, as part of the software platform’s early access program.
Feb 10
Industry Group Pilots Universal Mobile Wallet Coupons
The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.
Feb 09
Fetch Rewards Hires Chief Financial Officer
Consumer-loyalty and retail-rewards app Fetch has hired Nupur Sadiwala to be its CFO.
Feb 09
PureRED Names Reach Permanent CEO
Atlanta-based marketing service and technology partner PureRED has named Amy Reach its permanent chief executive officer.
Feb 02
Mosaic Names New Lead for Canadian Commerce Marketing, Retail
The North American integrated marketing agency named Jason Dubroy senior vice president, commerce and experience.
Feb 02
Shift7 Digital, Salsify Help Manufacturers With Digital Shelf
Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.