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Latest Bulletins

January 2021

Jan
14

Digital Solutions Shops Sync Mobile Data

Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.
Jan
13

MarketingLab/SellCheck Acquired by Tech-Focused Agency Neighbor

The marketing services firms will join forces with Minneapolis neighbor Razr Marketing Inc.
Jan
11

Dunnhumby Study: Amazon Top Grocery Retailer

Amazon eclipsed previous winner H-E-B and runner-up Trader Joe’s to take the top spot in the fourth annual Retailer Preference Index.

December 2020

Dec
28

AI, Analytics Provider Absolutdata Has New Owner

Absolutdata, which delivers scalable business impact through AI-powered solutions, advanced analytics and data science services, has been acquired by Infogain, a ChrysCapital portfolio company.
Dec
21

Vibenomics Teams with IRI to Measure Audio OOH Ad Sales Lift

The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.
Dec
18

TPN Launches Initiative to Elevate the Black Community

Led by the agency's Black colleagues, OmniBlack aims to implement meaningful and real change across all TPN touchpoints, including employees, partners and vendors.
Dec
10

Crisp Launches a Programmatic Commerce Platform

Crisp's platform will allow food brands and retailers to stay ahead of rapidly evolving consumer behavior and identify potential supply chain disruptions.
Dec
08

Match Marketing Group Introduces Two New Agencies

​​​​​​​The consumer engagement agency has launched two new agencies – Public Label and Match Retail – in a reimagination of how the group will offer high impact creative solutions for clients in today’s evolving marketplace.
Dec
03

WestRock Names Margaret Herndon CMO

The company has appointed Margaret Herndon to the newly created role of chief marketing officer.
Dec
02

Report Provides Thanksgiving Shopping Behavior ‘Clarity’

A new study from Fetch Rewards and Cadent Consulting Group provides insights into shopper behavior as Americans prepared for the Thanksgiving holiday amid surging COVID-19 cases.
Dec
01

Price Chopper Selects Manthan-RichRelevance for Omnichannel Personalization

Experience personalization and customer engagement platform Manthan-RichRelevance is now helping Price Chopper Supermarkets drive highly personalized customer engagement. 
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