Outform Launches In-Store, Data-Gathering Sampling Experience
The PodDrop platform creates a digital trail for every sample and integrates shoppers’ in-store experiences with their unique data.
Avery Dennison Acquires Vestcom
Avery Dennison has completed its acquisition of Vestcom, a provider of shelf-edge communications and specialized marketing and labeling services for the retail industry, for $1.45 billion.
OneView Commerce Launches on Microsoft Azure
Software company OneView Commerce has teamed with Microsoft Corp. to offer its solutions on the Microsoft Azure platform to combine OneView's platform infrastructure with Azure functions.
Biotech Company Amyris Acquires Influencer Marketing Agency
Global influencer marketing agency MG Empower has been acquired by California-based Amyris, a synthetic biotechnology company and consumer brand manufacturer in the clean health, beauty and wellness markets.
InMarket Expands Curbside Solutions
The expansion helps brands and retailers target and engage audiences curbside, and measure the success of their omnichannel marketing efforts across an integrated offering.
Zebra Technologies Partners with Retail Consulting Firm
Columbus Consulting joins Zebra’s “Alliance Partner Track” as a consulting partner, focusing on software integration and data management.
Criteo Expands E-Commerce Advertising with Integration
Online advertising company Marin Software is integrating with Criteo's Commerce Media Platform to help brands manage and optimize both Criteo marketing solutions and retail media campaigns.
GroundTruth Grows Support for No Kid Hungry
Location-based tech company GroundTruth is expanding its relationship with national hunger relief organization Share Our Strength’s No Kid Hungry campaign to provide advertising and marketing solutions supporting the mission.
Bed, Bath & Beyond Mexico Taps AI to Redo Personalized Commerce Search
Bed Bath & Beyond Mexico has tapped Algorithmic customer engagement company Algonomy (previously Manthan-RichRelevance), to offer digital shoppers AI-driven personalized commerce search experiences.
Takumi Acquires Media Buying Agency Unieed
Amid its expansion into the U.S. market, influencer marketing and branding platform Takumi in July acquired Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns.
App-Free Rewards Platform Enables Instant Venmo Payouts
Aisle, a new rewards platform, offers instant cash back via Venmo on exclusive deals from top brands and retailers such as Whole Foods and Ahold Delhaize’s Stop & Shop.
Trax, Storecheck Help CPGs in Mexico With Store-Level Data
Trax, which provides computer vision solutions and analytics for retail, and Storecheck, an integrated retail solution, have joined forces to provide CPG brands in Mexico with enhanced product and category shelf data across the traditional trade channel.