Boston-based Breaktime Media has debuted its latest content engagement platform. The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time. The content is built with an omnichannel buying focus, enabling CPGs to convert shoppers regardless of their purchase preference for in-store or e-commerce.
The platform can be utilized by customers in any retail channel across the path to purchase while simultaneously being activated against Breaktime's audience of 36 million shoppers. Manufacturers leveraging the platform include:
- Campbell Soup
- General Mills