Brands Proudly Support Walgreens' Red Nose Day

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Brands Proudly Support Walgreens' Red Nose Day

By Tim Binder - 05/21/2019

Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

Thirty-seven brands are named as participants on a list viewable on the Red Nose Day landing page.

In stores, many of the brands’ products are stocked in a dedicated in-line section located in the seasonal aisle of most stores. Furthermore, store employees are wearing Red Nose Day T-shirts that call out the brands.

Among the brand-specific activity happening in stores:

  • Edgewell Personal Care secured a Red Nose Day-themed endcap promoting its Schick Skintimate razors and communicating a Balance Rewards offer of 5,000 points with purchase of $20 in eligible items.
  • Walgreens dedicated an endcap to promote a “buy one, get one half off” deal on Edgewell’s Banana Boat and Hawaiian Tropic suncare SKUs from April 21 through June 29.
  • The retailer dedicated another endcap to promote a “buy one, get one half off” deal on Johnson & Johnson’s Neutrogena, Band-Aid and Neosporin products with shelf blockers communicating the manufacturer’s “Get ready for fun in the sun” campaign.
  • Walgreens identified Berkshire Hathaway’s Duracell as a supporter on floorstands stocking a variety of battery-powered products in the seasonal aisle.

Further activity calling out the brands included circular features and co-op FSIs.

The fifth iteration of Walgreens’ annual Red Nose Day campaign this year offers some twists, most notably the introduction of five different character noses that are being sold for $2.

Path to Purchase Institute members can view many more Red Nose Day images on P2PI.orgMembers also have access to more than 8,000 images and 800 articles of marketing and merchandising activity at Walgreens, along with a full Retailer Profile outlining the chain’s operations and strategies.

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