Brands Help Walgreens 'Wink' at Shoppers
Originally published by Path to Purchase Insitute
The new publication was introduced through a March 2 email to shoppers who've registered for the drugstore chain's “Beauty Enthusiasts” program.
A quarterly magazine housed in the “Weekly Ad” section on walgreens.com, The Wink will offer “skin care, beauty, wellness and style content … curated exclusively for Beauty Enthusiasts,” according to the first issue (dated Feb. 21).
The debut issue of The Wink contains exclusive videos from Unilever’s Tresemme and Refinery29, a women-focused digital media company based in New York.
It also offers advice and tips while promoting multiple products from brands such as Unilever’s Dove and St. Ives, Coty Inc.’s CoverGirl, Revlon’s namesake and Walgreens private label Boots No7. Links within the magazine direct readers to the e-commerce section of walgreens.com.