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05/19/2021

Brands to Discuss Best Practices at Digital Shopper Commerce Forum

Tim Binder
Executive Editor
Tim Binder profile picture

Commerce expert April Carlisle will lead a panel discussion with executives from Jack Link's, Mondelez International and Conagra Brands during the Path to Purchase Institute's Digital Shopper Commerce Forum, a virtual event taking place June 15 and 16.

The session, titled “Best Practices in Digital Shopper Commerce Engagement,” will explore ways in which leading brand marketers are evaluating and leveraging digital shopper commerce tools such as third-party shoppable media, retail media, social media and digital sampling as both advertising vehicles and sales drivers.

The panel discussion is set for 3:30 p.m. EDT on Wednesday, June 16, wrapping up the two-day virtual event.

The panel will discuss capitalizing on core KPIs that are driving e-commerce; best-practice strategies for integrating and aligning teams, budgets, agency partners and retailer management around digital strategy; and tips for understanding and optimizing performance and ROAS.

The panelists are:

  • John Ostman, senior director e-commerce & digital strategy, Jack Link’s.
  • Yolanda Angulo, customer director, shopper marketing, Mondelez International.
  • Bob Waibel, senior director, commerce marketing, Conagra Brands.

Carlisle is CMO of acx Consulting, a commerce marketing consulting practice. She previously led shopper marketing across the entire portfolio of Coca-Cola brands. Additionally, she’s a 2019 Path to Purchase Institute Hall of Fame inductee.

The Digital Shopper Commerce Forum, a virtual event taking place June 15-16, delves into the topic of “shoppable media.” It will explore key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.

For more information, including the complete event agenda and to register, visit DigitalShopperCommerceForum.com.

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