Mars Wrigley introduced its latest initiatives to keep a pulse on consumer trends and ensure its business and retail partners identify and adopt innovations to exceed shoppers' expectations.
The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
Procter & Gamble's “It’s Our Home” campaign is an invitation to consumers to be more sustainable at home, enabled by brands and retail partners, writes the company's president of North America.
Experiential retailer Camp's first flagship store on the West Coast will feature branded experiences from Mattel’s Barbie and RV rental company RVshare.
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
Vodka brand unveils a new commemorative bottle design featuring AR-enabled artwork, a 30-second film summing up the brand’s 25 years in business, and a contest to thank its fans.
Hershey Co.’s Amplify Snack Brands is reminding consumers of its wildly popular SkinnyPop products, and that they should enjoy as much of the low-calorie popcorn snack as they want.
Jones Soda Co. has released another collection of AR-enabled labels that turn in to short action videos, this time portraying daring athletes, artists and other “masters of their preferred crafts.”
Anheuser-Busch has awarded the bulk of its global media planning and buying business to two agencies, following a competitive review launched last fall.
Instacart has expanded its advertising initiative with a $1 million commitment to amplify women-owned CPG brands within the marketplace in honor of Women’s History Month.
AdAdapted evaluated brands who advertised during Super Bowl LVI and whose products were added to consumers’ mobile shopping lists in the week following the game.
The campaign spans a hero film and integrated marketing and media efforts across TV, digital and social media platforms that debuted during the NBA 2022 All-Star Game.
As CPG brands introduce and release their Super Bowl LVI advertisements ahead of the NFL’s Feb. 13 Big Game, we provide a preview of what to expect this year.
The cold-pressed juice and plant-based treats brand/retailer has recruited three Black female artists to create limited-edition packaging designs to raise food accessibility awareness.
