Designed to cultivate community and thought-provoking discussion, the Path to Purchase IQ Book Club aims to inspire marketers with new ways of thinking that disrupt the status quo and drive innovation.
We’ll be showcasing a diverse mix of perspectives, covering the hottest topics and emerging trends in commerce marketing, retail and shopper behavior. Sign up now (it’s free!) to join our Book Club, and we’ll keep you posted with updates on each book/author, plus info on how to attend our virtual “Meet the Author” interactive coffee hour.
The Path to Purchase IQ Book Club includes:
Six featured books/authors for 2022.
Access to attend a Book Club member virtual "Meet the Author" coffee hour with interactive audience discussion.
Author Q&A in each edition of Path to Purchase IQ magazine.
To sign up for the Path to Purchase IQ Book Club, click here!
What We're Reading in 2022:
Book #1: “Resurrecting Retail: The Future of Business in a Post-Pandemic World”
From international best-selling author and futurist Doug Stephens, “Resurrecting Retail” is not just a riveting story of the unprecedented crash of an industry, but a roadmap for its rebirth. Few crises in modern history have so completely disrupted every aspect of daily life as the COVID-19 pandemic. Every market, industry, profession, service and category of product was in some way rocked by its impact.
Researched in real time from inside the crisis, “Resurrecting Retail” provides a comprehensive and surprising vision of how it will reshape every aspect of consumer life, including the very essence of why we shop. Above all, it provides an inspirational and actionable future vision for any business leader looking not only to survive but thrive in a very different post-pandemic retail world.
Save the Date: Meet the Author Coffee Hour with Doug Stephens Feb. 17, 2022 at 2 p.m. EST (Sign up for the Book Club to get access to this event)
About the Author
Doug Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced many of the most widely known international retailers, agencies and brands, including Walmart, Google, Estee Lauder, BMW and LVMH. Prior to founding the consultancy Retail Prophet, Doug spent more than 20 years in the retail industry, holding senior international leadership roles. Stephens is the author of three internationally bestselling books, “Resurrecting Retail: The Future of Business in a Post-Pandemic World” (2021), “Reengineering Retail: The Future of Selling in a Post-Digital World” (2017) and “The Retail Revival: Re-Imagining Business for the New Age of Consumerism” (2013). He is the featured retail columnist for The Business of Fashion and sits on multiple corporate and academic advisory boards. His unique perspectives on retailing, business and consumer behavior have been featured in many of the world’s leading publications and media outlets, including The New York Times, The BBC, TechCrunch, The Wall Street Journal and Fast Company.
Book #2: “How We Eat”
New York Times bestselling author and renowned retail guru Paco Underhill expertly demystifies the secrets of shopping once again with his signature wit and humor, turning his eye to food in his latest book, “How We Eat” (available Jan. 4, 2022). In “How We Eat,” he explores the changes in how we produce, harvest and distribute food — and how this is our chance to do better, for ourselves, our children and our planet.
Our food systems are in the midst of a much-need transformation as we face unpredictable weather patterns brought on by climate change, food insecurities in some places and food waste in others, as well as other threats. From indoor farming to grocery stores’ repurposed parking lots to food influencers, the future of food is here and faster than you think.
Save the Date:
Meet the Author Coffee Hour with Paco Underhill April 20, 2022 at 2 p.m. ET (Sign up for the Book Club to get access to this event)
About the Author
Paco Underhillis the founder of global research and consulting firm Envirosell Inc., and author of the The New York Times Best Seller “Why We Buy.” Underhill has 35 years of experience studying the way we shop. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage and restaurant issues in 50 countries. Underhill has written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine and more.
Book #3 "Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce"
Generation Z doesn’t play by the same rules or wait for permission. They don’t stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce, and understanding who they are, and how they think and behave will be crucial to educators, business leaders, and policy makers alike.
Born between 1998 and 2016, this 78-million-strong cohort of young Americans is a generation like no other. They have never known a world without a search engine, cell phone, or social media. They grew up amidst constant economic, social, and political changes that have shaped their views and values. The combined effect of the two - technology and values - is creating a new set of norms and behaviors that will not only challenge everything we know about business but will also trickle up and spread to other generations. Getting to know Gen Z is therefore a business imperative and Gen Z 360 is your ultimate guide for what’s to come.
Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat—an award-winning management consultant and founder of research firm Gen Z Planet— not only describes the unique characteristics of this upcoming generation as culture creators, employees, and consumers, but also digs deeper into the “why,” explaining what’s behind the change and thus what it will take to navigate it.
From how to recruit, train, and integrate this hardworking and hungry generation into today’s multigenerational workforce, through to how to market products and services to them — Gen Z 360 is packed with insights and no-nonsense guidance that can make all the difference during one of the most transformative periods in business history.
Believing that if you want to know a generation, just ask “what’s your biggest dream,” Ben-Shabat, in her ongoing research, collected thousands of dream statements from teenagers and young adults. With the help of artists from all around the world, a selected number of these statements turned into illustrations. These are shared throughout the book, providing a unique perspective and a compelling look into the hearts and minds of this generation.
Save the Date:
Meet the Author Coffee Hour with Hana Ben-Shabat
June 16 at 2p.m. EDT
About the Author
Hana Ben-Shabat is the founder of Gen Z Planet ─ a research, speaking, and advisory firm helping leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for turning insights into growth engines with her commitment to support the integration of the next generation into business and into society in general.
Known for her creativity, expertise, and insights, Hana is an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine for her thought leadership in retail. She is a sought-after speaker and commentator on consumer behaviors and trends.
Before founding Gen Z Planet, Hana was a partner and board member of the global management consulting firm A.T.Kearney where she co-led the firm’s Global Consumer Institute and advised clients around the world on issues of corporate strategy and organizational effectiveness. Before that she held marketing positions at several Israeli tech companies.
Hana holds a B.A. degree in Political Science (major) and Psychology (minor) from Tel Aviv University, an M.B.A from Rotterdam School of Management, and a diploma in Corporate Finance from London Business School.