BOLD Adds CPG Execs to Senior Staff

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BOLD Adds CPG Execs to Senior Staff


Retail industry veterans Natalie Krickovic and Daina Lind have joined BOLD Strategies as senior directors of retail strategy and campaign development, respectively. Together they add more than 25 years of campaign development and management experience to the e-commerce services provider that last month launched new services creating a "complete e-commerce department for hire" offering brands analytics, retail, marketing, and fulfillment capabilities.

"We are strengthening our team to meet the needs of CPG companies who want to compete across all e-commerce channels including Amazon, Walmart, and their own DTC stores," said BOLD co-founder and president Allan Peretz. "Natalie and Daina are both proven CPG leaders who bring outstanding experience delivering marketplace results for brands of all sizes in the U.S. and globally. Their extensive experience will provide our clients with deep marketing and brand management expertise to help them accelerate their growth."

As the leader of BOLD's retail department, Krickovic helps clients shape their e-commerce and portfolio strategies, and then leads client efforts to get their brands growing in their priority marketplaces. For 15 years, Krickovic led teams in the development of go-to-market retail strategies in the U.S. and Canada. She has worked directly with major retailers like Walmart for more than 10 years and with more than 100 brands, including Abbott Nutrition, Barilla, L'Oreal, PepsiCo, General Mills, Diageo, Kimberly-Clark and Mondelez International.

"I am extremely excited to join the BOLD team," said Krickovic. "BOLD's complete full-service e-commerce offering provides a great solution for clients and wonderful expertise in the most important area of retail today."

As the leader of BOLD's campaigns department, Lind leads acquisition marketing for clients' e-commerce efforts, whether through social, SEM, CRM, or on-platform advertising. Lind joins BOLD after 10 years working at Procter & Gamble, Coty, and SC Johnson in SwedenSwitzerland, and the U.S. She has worked on the local, regional, and global marketing teams for brands like Glade, Stella McCartneyMax FactorAriel Laundry and Aussie.

"I couldn't be more excited to join this dynamic, growing company," Lind said. "BOLD can bring massive value to mid-sized consumer products companies within the U.S. and beyond."