Bliss Turns to Alloy for Data, Analytics
Heading into the holiday season, Bliss will have the speed and flexibility it needs to make real-time sales and marketing decisions. The skin wellness brand will use Alloy to analyze point-of-sale trends across retailers, pinpoint opportunities at the SKU and store level, prevent out-of-stocks and track the impact of marketing activities.
"Agile access to data and easy-to-use analytics will empower all levels of our organization to draw insights more expeditiously. We are excited to be partnering with Alloy and unleashing the potential this platform enables,” Bliss CFO Tony Gajewski said in a news release.
San Francisco-based Alloy’s current implementation integrates Bliss’ data from five nationwide retailers, as well as Bliss’ own direct-to-consumer website and Amazon business. It is automatically harmonized and enriched with comprehensive metrics for a single, unified view of their business. Each team member has their own “executive dashboard” to quickly understand overall performance, drill into root causes and manage by exception.
Bliss joins a growing list of beauty & wellness brands, including Youth to the People and Dr. Dennis Gross Skincare, who are choosing Alloy to empower their teams and make better decisions. These leaders are taking control of their sell-through performance and realizing efficiency, service and sales gains.