BKON Connect Distributes Beacons to Dell Marketing
BKON Connect Inc., Nashville, Tennessee, has been tapped to distribute its Physical Web beacons to Dell Marketing, a division of Dell Services. Dell will offer BKON’s inbound proximity marketing solution as part of its digital marketing services for the retail sector as well as in the service industries of hospitality, government, education and healthcare. Dell will integrate the platform into the systems of its retail partners and other industries. BKON’s hardware and software helps deliver location-based content as a URL to a shopper’s mobile phone to read content. Since the announcement of the deal, NTT Data Corp., Tokyo, acquired Dell Services, extending the reach of this agreement by five times, according to a spokesman at BKON.