Advertisement
04/14/2021

BJ's Rallies Shoppers to Recyclable K-Cups

Jacqueline Barba
Associate Editor, Path to Purchase Institute
Jacqueline Barba profile picture
a can of soda

BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.

The program runs at participating retailers from March 14 through May 15, promising $12 in coffee coupons and a free reusable tote from Keurig Green Mountain with purchase of $15 worth of participating recyclable K-Cup pods for Green Mountain Coffee, The Original Donut Shop, Newman's Own Organics, Caribou Coffee, McCafe or a "Crowd Pleasers" variety pack exclusive to Sam's Club.

Shoppers can redeem the eco-friendly incentive by uploading a picture of a qualifying receipt to recyclekcuppods.com or submitting it via text or email by May 20. The coupons and reusable tote are mailed to validated purchasers. TPG Rewards, New York, handles.

At BJ’s, pallet displays stocking participating SKUs are outfitted in promotional skirts that spotlight the offer and invite shoppers to “buy recyclable” and “get rewarded.” On-pack stickers promoting the incentive are also affixed to individual product.

Online, a corresponding branded leaderboard ad on the bjs.com “K-Cups” e-commerce page also spotlights the offer. A “Shop Now” button within the ad links to a dedicated “Keurig Recyclable Event” e-commerce page, grouping participating products and highlighting the offer and redemption process via another leaderboard ad, which also links externally to the promotional entry microsite.

graphical user interface
Advertisement
Advertisement