BJ's Introduces Auto Replenishment Service
BJ’s Wholesale Club has quietly introduced a product subscription service allowing members to enroll in timed replenishment for select coffee, pet, health and baby products.
Dubbed “BJ’s Subscription,” the service launched in June, enabling members to set up recurring shipments for eligible products to arrive every month or every two-to-six months, depending on the desired frequency.
On bjs.com, members subscribe to an item by selecting the “ship it” option on a qualifying product’s detail page, then using the “subscribe to this item” button underneath to set a desired delivery frequency. A “Subscription” product filter online makes discoverability of eligible subscription products easier.
Once a member checks out, they receive a confirmation email that provides more information on when to expect a recurring delivery and a similar notification one week before their scheduled order is processed.
Other retailers offer similar subscription services. For instance, Best Buy’s “Timed Replenish" program lets My Best Buy members schedule recurring shipments of qualifying products, such as electric toothbrush heads and K-cups, while a “Smart Replenish” program works with qualifying printers that monitor ink levels and automatically order more when they run low. Amazon's "Subscribe & Save" program similarly lets Prime members set a recurring order on a set schedule and adds a discount on the price. Target, on the other hand, just ended its subscription service model this month as more shoppers turn to same-day fulfillment services.