BJ’s Adds Digital Commerce and Experience Executive

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BJ’s Adds Digital Commerce and Experience Executive

By Jacqueline Barba - 02/08/2018

BJ’s Wholesale Club has appointed Naveen Seshadri to the newly created position of vice president of digital commerce and experience as the retailer races to improve its digital chops.

The latest in a series of moves BJ's has made to advance its omnichannel capabilities and shopper experience, the appointment puts Seshadri in charge of digital customer experience strategy, e-commerce merchandising, digital marketing, and digital insights and analytics.

"[Seshadri] has extensive experience in driving omnichannel transformations and his leadership will help as we work to deliver more to our members," said Rafeh Masood, senior vp, chief digital officer at BJ's, in a media release.

To take on the new role, Seshadri leaves his position as chief operating officer at the largest travel guide-book publisher in the world, Lonely Planet, where he led strategy and digital transformation. Previously, he held senior management positions at Sears Holdings, running product strategy and analytics initiatives.

The seasoned digital strategist also boasts two U.S. patents — a continuous automated worker feedback system and a learning management system — according to the release.

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