Advertisement
08/11/2021

Bed, Bath & Beyond Mexico Taps AI to Redo Personalized Commerce Search

Jacqueline Barba
Associate Editor
Jacqueline Barba profile picture
text

Bed Bath & Beyond Mexico has tapped Algorithmic customer engagement company Algonomy (previously Manthan-RichRelevance), to offer shoppers AI-driven personalized commerce search experiences via the digital store.

Omnichannel retailer Bed Bath & Beyond Mexico will integrate Algonomy FIND with Adobe’s Magento e-commerce platform and leverage real-time shopper behavior to personalize search results. FIND uses Algonomy’s real-time streaming catalogue, which aims to ensure that catalogue changes are indexed in real time so that critical product attributes are always up to date. This will give Bed Bath & Beyond Mexico, which operates over 1,460 stores in the U.S., Canada and Mexico regions, access to real-time behavioral data and shopper profiles to uniquely personalize search results for every shopper. 

“With an 86% increase in digital growth last year and twice as many customers buying online, we needed a stronger digital strategy for serving a ‘digital-first’ omnichannel experience.,” said Adrian Valenzuela, chief digital officer at Bed Bath & Beyond Mexico in a recent press release. “Search is no more just another tool, it’s a key business lever, and a relevant and engaging experience can help our shoppers find what they need and complement in-store assistants online.”

“As shopping habits continue to evolve in a digital first environment, the need for highly personalized shopping experiences, especially product discovery with relevance, are at an all-time high. We are thrilled to be partnering with Bed Bath & Beyond Mexico and bringing our industry-leading commerce search - Algonomy FIND - to their customers”, said Robb Miller, senior vice president of sales, Americas at Algonomy. 

Algonomy works more than 400 retailers and consumer brands (across more than 20 countries) to push a digital-first agenda using a real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. The company uses AI to connect demand to supply with a real-time customer data platform as the foundation, and enables 1:1 omnichannel personalization, customer journey orchestration and analytics, merchandising analytics and supplier collaboration.

Advertisement
Advertisement