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06/01/2022

Author to Talk Gen Z & Preparing for Changes in Culture, Work & Commerce

Jacqueline Barba
Digital Editor
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The Path to Purchase Institute's Book Club is hosting its third virtual Meet the Author Coffee Hour on June 16 at 2 p.m. EST. The author guest will be Hana Ben-Shabat, an award-winning management consultant and founder of research and advisory firm Gen Z Planet. Listen in while we pick the brain of this Gen Z expert, who has years of experience conducting in-depth research on Gen Z and advising global brands and retailers. Then take part in the discussion during a live interactive Q&A.

We will be discussing Ben-Shabat’s latest book, "Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce" – which is the third of six featured books in the 2022 Book Club lineup (see what else we're reading here) — as well as the unique characteristics of this upcoming generation as culture creators, employees and consumers. The event will dig deeper into the “why” by exploring what’s behind the changes and what it will take to navigate it.

Meet the Author Coffee Hour events are only open to Book Club members, so be sure to sign up now for the Book Club (it's free!) to get exclusive access to the invite links.

(Also, catch our Q&A with Ben-Shabat in the May/June issue of Path to Purchase IQ or online here! Don't get the magazine or need to change your address for remote working? Click here.)

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