Author Profile

Forever curious about the evolution of retail, shopper insights and innovation, Patrycja Malinowska has been tracking the industry for more than 13 years. A seasoned journalist, discerning editor, and expert content leader, today Patrycja leads the Path to Purchase Institute’s overall retailer engagement strategy as Director of Retail. Additionally, Patrycja heads the Beverage Alcohol Commerce Initiative share group, curating intelligence, analysis and thought leadership across all aspects of the BevAlc path to purchase. Patrycja has a bachelor’s degree in English and Communication from Loyola University Chicago.