Patrycja Malinowska
As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 10-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.
BLOG POSTS BY THIS AUTHOR
January 2021
ARTICLES BY THIS AUTHOR
July 2021
July 14
Ibotta Assembles CPGs for BTS Freebies
Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic.
Building on the success of
July 08
InMarket Retailer Visitation and Loyalty Report: Q1 2021
Shoppers are returning to stores, but are still limiting the amount of time they spend browsing the aisles, according to visitation patterns tracked by location data company InMarket.
June 2021
June 29
Walmart to Launch Digital Rebate Program
Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.
June 23
E-Commerce Innovator of the Year: Greg Yeadon
The editorial team selected Clif Bar's Greg Yeadon as the Institute’s first-ever E-Commerce Innovator of the Year.
June 23
Cottonelle, Walmart Offer 'Gifts for the Throne'
Kimberly-Clark’s Cottonelle joined personal care brands promoting their wares for Father’s Day by positioning its toilet paper and flushable wipes as “Gifts for the throne” on walmart.com.
June 23
Petco Advances Well-Being of Pets
As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention. The result is a rebranding that reflects a new corporate philosophy focused on improving pets’ well-being.
June 07
Walmart Aids Degree Max Recovery Launch
Walmart is propping up Degree’s newly launched Maximum Recovery body care products.
June 02
DTC Brands Bring Sexual Health to Walmart
Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.