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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 9-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.

ARTICLES BY THIS AUTHOR

May 2020

​​​​​​​Walmart adjusted its promotional calendar as the COVID-19 pandemic took precedence as the most urgent and universal social cause facing society today.

The COVID-19 pandemic hasn’t stopped the arrival of the usual s’mores cross-merchandising activity at Walmart, though Hershey Co. has modified its corresponding marketing efforts to fit the reality of the current situation.

​​​​​​​PetSmart elevated its annual “puppy central” campaign this year with ramped up in-store, digital and print activity.

Walmart is shutting down its Jet.com subsidiary to focus on its namesake dot-com business, which is experiencing significant growth during the COVID-19 pandemic.

​​​​​​​Once viewed simply as a wild experiment, Amazon’s “just walk out” shopping technology is now powering a full grocery store that the company opened in February in its hometown of Seattle.

As the U.S loses its claim as the center of the digital retail universe, retailers and brands need to look overseas for innovation.

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