Author Profile

Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 9-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.

Articles by this author

February 2020

Walmart Launches Value Beauty Line

The retail giant has launched a cost-conscious beauty line dubbed InStudio Cosmetics.

January 2020

Campbell’s Stages a ‘Joy Night In’ at Walmart

Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.