ARTICLES BY THIS AUTHOR
Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.
General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
Visits to top retailers in the U.S. continued to be affected by the COVID-19 pandemic in the fourth quarter of 2020, according to visitation patterns tracked by location data company InMarket.
Unilever's Suave has launched what it calls a “style ready” hair care line exclusively at Walmart.
Kellogg Co. is stocking Walmart shelves with product delivering free entry to any of the qualifiers for its "Halo 5" online tournament with Esports Arena.
Coca-Cola Co. is spotlighting its sports drink brands at Walmart during New Year resolution season with a "Commit to Fit" incentive.
Procter & Gamble helped Walmart recognize February’s designation as Black History Month in stores last month.
General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.