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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 9-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.


October 2020

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.

The Path to Purchase Institute announced the winners of the 2020 Design of the Times Awards competition live on the afternoon of Oct. 7 during a virtual awards ceremony.

GlaxoSmithKline is promoting two recently launched OTC products at Walmart.

Platinum winners and the "Best of Times" honoree will be unveiled live on Oct. 7 as part of a virtual celebration.

September 2020

Spa-inspired skincare brand Bliss recently expanded distribution to Walmart.

Women of Excellence

The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.

Pawsitive Impact

Amazon has transformed its Treasure Truck strategy during the COVID-19 pandemic.

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