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Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 10-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.


January 2021

Walmart is planning for the future with the understanding that shoppers don't expect a speedy economic recovery.

Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.

December 2020

Visitation patterns to top retailers in the U.S. tracked by location data company InMarket showed trip frequency and dwell times making a tentative turnaround at some retailers.

Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.

Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.

Petco and General Mills’ Blue Buffalo staged a fall flight of their annual fundraiser to fight pet cancer this year.

Kellogg Co. added a timely entertainment element to its third annual hunger relief effort with Amazon.

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