Author Profile

Patrycja Malinowska

Associate Director - Content, Path to Purchase Institute

As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 9-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.

ARTICLES BY THIS AUTHOR

August 2020

COVID-19 Drives PetSmart to Snapchat

PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

Sparkling Ice Honors Heroes at Walmart

Talking Rain Beverage Co.’s Sparkling Ice once again ran a rebate program at Walmart, this time as part of a larger cause effort expanding to grocery workers on the front lines of the COVID-19 crisis.

Walmart Stays Inclusive with 'Queer Eye'

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.