Patrycja Malinowska
As associate director, Patrycja Malinowska guides and coordinates the Path to Purchase Institute's complete retail coverage. She is also the lead analyst for Walmart — a retailer that she has been following closely for her entire 10-plus years with P2PI — in addition to Amazon/Whole Foods and the pet channel.
BLOG POSTS BY THIS AUTHOR
January 2021
Jan 29
Empowered Women Empower Women
2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory.
Yet the industry did more than just make it through.
ARTICLES BY THIS AUTHOR
April 2021
Apr 21
Walmart Stages a Movie Night with 'The Croods'
Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.
Apr 13
Walmart, Cheerios Seize More 'Moments of Good'
General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
Apr 12
Nabisco Brings 'Trick Shot Challenge' to Walmart
Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
March 2021
Mar 31
Brands Get 'Back to Well' with Walmart
With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
Mar 29
Harry's Shoots Hoops at Walmart
Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
Mar 25
InMarket Retailer Visitation and Loyalty Report: Q4 2020
Visits to top retailers in the U.S. continued to be affected by the COVID-19 pandemic in the fourth quarter of 2020, according to visitation patterns tracked by location data company InMarket.
Mar 22
Suave Brings New Pink Line to Walmart
Unilever's Suave has launched what it calls a “style ready” hair care line exclusively at Walmart.
Mar 10
Kellogg Opens Tournament to Walmart Gamers
Kellogg Co. is stocking Walmart shelves with product delivering free entry to any of the qualifiers for its "Halo 5" online tournament with Esports Arena.
Mar 08
BodyArmor Pays Walmart Shoppers to 'Resolution Harder'
Coca-Cola Co. is spotlighting its sports drink brands at Walmart during New Year resolution season with a "Commit to Fit" incentive.
Mar 03
P&G Crowns Black History Month at Walmart
Procter & Gamble helped Walmart recognize February’s designation as Black History Month in stores last month.
Mar 01
Blue Buffalo Brings Vet Support to Walmart
General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.