ARTICLES BY THIS AUTHOR
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
With more competition and more channels for reaching consumers than ever before, shopper marketing is increasingly becoming a more efficient, measurable way to drive sales.