Peter Breen
Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.
BLOG POSTS BY THIS AUTHOR
March 2021
Mar 22
History in the Remaking
I remember my path to purchase history fairly well, so I don’t have to worry about repeating it. But, because I remember, I do have to worry about being the eternally grumpy cynic in the room, the one trying hard not to rain on the parade of all the optimistic folks talking excitedly about the newest industry game-changer.
ARTICLES BY THIS AUTHOR
March 2021
Mar 31
King's Hawaiian Turns Grocery Perimeters into 'Flavortown'
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
Mar 22
Special Report: Shopper Behavior on Retailer Websites
A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
Mar 09
The Five Pillars of Shopper Marketing
With more competition and more channels for reaching consumers than ever before, shopper marketing is increasingly becoming a more efficient, measurable way to drive sales.