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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

BLOG POSTS BY THIS AUTHOR

September 2020

Sep
14
​​​​​​​No one has ever accused me of having sophisticated tastes. Neither has anyone ever mistaken me for an intellectual.

August 2020

Aug
03
It’s more than a little ironic that the importance of shopper marketing has been elevated during a national pandemic that severely limited the ability for brands to execute in brick-and-mortar stores.
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ARTICLES BY THIS AUTHOR

September 2020

The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.

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