Author Profile

Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

BLOG POSTS BY THIS AUTHOR

    June 2021

    June 23

    Introductions Are in Order

    I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month.

    May 2021

    May 04

    ‘Shop Now,’ Cry Later

    ​​​​​​​As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
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ARTICLES BY THIS AUTHOR

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