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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

BLOG POSTS BY THIS AUTHOR

July 2020

July
06
Anyone looking for a silver lining in the unprecedented upheaval the retail industry has undergone in the last few months need look no further than our report titled "The Future Unfolding."
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ARTICLES BY THIS AUTHOR

June 2020

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Sheltering-in-place consumers are trying out new products and brands to help alleviate boredom. Brands that can leverage the power of novelty have an opportunity to convert new loyalists to the cause.

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