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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

January 2020

Jan
27
Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

Articles by this author

February 2020

The Path to Purchase Institute is delighted to announce that Jennifer Reiner, Senior Director of Omnichannel Marketing & E-commerce at Del Monte Foods, is the second inductee into its Hall of Fame for 2020.

A new place to find all the informative content from Path to Purchase IQ magazine, along with news from Path to Purchase Institute and its community of thought leaders, solution providers and other key industry players

Entries are now being accepted for the Path to Purchase Institute’s annual Design of the Times awards competition.

The Path to Purchase Institute is delighted to announce that Stephen McGowan, RVP of Shopper Marketing & Strategic Partnerships for Mondelez International, is the first inductee into its Hall of Fame for 2020.

January 2020

This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.

​​​​​​​The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.

Path to Purchase Institute's annual analysis of the e-commerce-related marketing, merchandising and advertising opportunities available to brand marketers through the activities of 16 leading retailers.