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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

BLOG POSTS BY THIS AUTHOR

November 2020

Nov
02
If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.

October 2020

Oct
05
​​​​​​​I wanted to use this month’s Editor’s Note to provide an update on a special industry initiative first mentioned here in August.
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ARTICLES BY THIS AUTHOR

September 2020

The Path to Purchase Institute has brought learning, solutions sourcing and networking to the digital realm. All content will be available to new and existing registrants for 30 days starting Nov. 13.

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.

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