​​​​​​​As I write this, we are just days away from hosting our first in-person conference in more than two years. Our team at the Path to Purchase Institute is thrilled to be seeing our industry friends in real life.

My remote work attire has been somewhat of a mullet: business on the top, cozy lounge party on the bottom. In honor of returning to in-person events, perhaps we’ll do a little bonfire at Future Forward.

Designed to cultivate community and thought-provoking discussion, the Path to Purchase IQ Book Club aims to inspire marketers with new ways of thinking that disrupt the status quo and drive innovation.