ARTICLES BY THIS AUTHOR
04/17/2024
Vistar Media Enters Latin America
Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.
04/17/2024
Gopuff Platform Powers CPG Brands' DTC Operations
Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.
04/17/2024
P2PI’s Jessie Dowd Wins Top Women in Media & Ad Tech Award
The program honors women who are making an impact in the digital media and advertising technology community.
04/16/2024
Dick’s Sporting Goods’ Resale Events Return
In partnership with SidelineSwap, Dick's will host more than 300 trade-in events in 2024, offering consumers e-gift cards for their gently used sports gear.
04/12/2024
Why Purpose Connects to Retail Category Leadership
Data shows that the health and beauty category has more momentum and competition than ever before.
04/11/2024
Uber’s Head of CPG Partnerships to Talk Data-Driven Audience Engagement at Future Forward
The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.
04/10/2024
Instacart Ads Integration to Enhance Video Campaigns
Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.
04/09/2024
Redken Debuts Interactive Billboard, Virtual Try-On
The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.
04/09/2024
Europe Leads Rising Electronic Shelf Label Adoption, Report Finds
While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.
04/09/2024
Activation Gallery: Nostalgia Marketing
We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.