The brand stages short but effective campaigns at various retailers.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The full-funnel campaign includes videos and in-store signage.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media.

This retail media advice includes creating adaptable technology and leveraging integrated insights.

This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.