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Bill Schober

Bill Schober is the former Editorial Director for the Path to Purchase Institute. 

BLOG POSTS BY THIS AUTHOR

October 2019

Oct
31
One benefit of walking miles of aisles to report on the path to purchase was, ironically, a heightened empathy with store personnel.
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ARTICLES BY THIS AUTHOR

July 2020

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.