The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
New funding from Sandbridge Capital and Marcy Venture Partners will accelerate Madison Reed's brick-and-mortar Color Bar growth, as the company plans to operate 80 locations by the end of 2022.
Vodka brand unveils a new commemorative bottle design featuring AR-enabled artwork, a 30-second film summing up the brand’s 25 years in business, and a contest to thank its fans.
Jones Soda Co. has released another collection of AR-enabled labels that turn in to short action videos, this time portraying daring athletes, artists and other “masters of their preferred crafts.”
A QR code on specially designed boxes enables users to take a virtual drive on a 3D map, add music and record sharable drives to earn three months of Amazon Music.
The digital out-of-home video network launched an augmented reality-enabled brand experience that uses screens as an immersive AR platform with Zappar.
The Pokemon Go partnership aims to connect both players and Circle K shoppers to in-store experiences and special in-game rewards and exclusive offers.
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.
Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.
