The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.
Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.
Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.
PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.
L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.
7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.
