Announcing Path to Purchase Live: The Digital Experience
Path to Purchase Institute Staff
As brands and retailers continue to adapt to the constant flux in shopper needs, we too at the Path to Purchase Institute are evolving to serve our audience. Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, we're transforming our Path to Purchase Live event plan into an enhanced, multifaceted virtual offering that allows our audience to attend safely, and remotely, without sacrificing opportunities to interact and exchange ideas. Enter Path to Purchase Live: The Digital Experience, a dynamic event experience that will seamlessly provide opportunities to learn, discuss and network, while fostering relationship-building and community for the industry.
Focused on activating new consumer behaviors across the path to purchase spectrum, this fully remote digital experience will allow attendees to discover new strategies and tools that drive sales during these rapidly shifting times. On tap is a curated lineup of conference sessions, as well as access to a bonus content library, interactive chat features, breakout sessions, and live Q&A opportunities with event speakers and thought leaders. The integrated online platform also will allow digital attendees to tune in to our livestream broadcast, which will offer interactive experiences and interviews with industry experts from our pop-up studio during the event.
“We recognize that our audience’s needs continue to shift, and are adapting alongside them to better serve the industry’s leading marketers with actionable insights, thoughtful dialogue and networking exchanges,” said Eric Savitch, vice president, brand director, Path to Purchase Institute. “By attending Path to Purchase Live: The Digital Experience remotely from your headquarters or home office, you’ll have access to a unified, interactive event experience that combines education, inspiration and community.”