Agenda Is Set for First Retail Media Forum

Jacqueline Barba
Associate Editor, Path to Purchase Institute
Jacqueline Barba profile picture

The full agenda is set for the Path to Purchase Institute’s Retail Media Forum, a new event focused on educating the industry about the complex, rapidly evolving landscape of retail media.

Taking place virtually March 30-31, the Retail Media Forum will be a one-of-a-kind experience bringing together retailers, brands, solution providers and agencies to explore:

  • The current and future landscape of retail media.
  • Leading retail media networks and how they work.
  • Best-practice strategies for leveraging these networks to achieve both brand and shopper marketing objectives.
  • Case studies demonstrating real-world challenges and successes.

The illustrious speaker lineup includes executives from Kroger Precision Marketing, Mars Petcare, Conagra Brands, Campbell Soup Company, Target’s Roundel, Coca-Cola, Mars Wrigley, Sam’s Club, the Mars Agency, Pacvue, Criteo, Kantar, CAVU Venture Partners, Quotient, IRI, Merkle and Chomps. The unique agenda will allow each speaker to offer their unique insights during sessions over the course of two afternoons.

As digital commerce continues to flourish and brands are faced with a shrinking retail presence, it's more crucial than ever to invest in effective shopper marketing programs that engage shoppers, win the digital shelf and promote long-term, repeat behavior. The importance of retail media networks as vital shopper engagement vehicles accelerated dramatically in 2020 due to the pandemic and continue to be one of the biggest trends of 2021.

View the full agenda and register for the event at retailmediaforum.com.