Activation Gallery: 2020 Holiday Displays


Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters, Hershey Co. and PepsiCo/Frito-Lay.

a store filled with lots of different types of food

Spectaculars and floorstands resembling Christmas trees were popular across various supermarket chains. At a Schnucks in Champaign, IL, Casella Family Brands' Yellow Tail created a spectacular comprising stacks of Yellow Tail wine, oversized ornaments, signs depicting stocking stuffers, and a rack creating a tree of bottled wines. Elsewhere in the store, case stacks of Anheuser-Busch surrounded a Christmas tree adorned with red-colored ornaments, tinsel garland and cans of Budweiser.

a store inside of a building

At Kroger's Ralphs stores, Christmas-tree-shaped spectaculars from Nestle Waters shined a spotlight on Perrier and S.Pellegrino SKUs. Both displays were made up of case stacks, a base wrap and a wire-framed topper that communicated the brand.

a close up of a toy store

Manufacturers including Hormel Foods and PepsiCo/Frito-Lay tied into the holiday season with floorstands topped with Christmas trees made of corrugate. Meanwhile, at Walmart, Jelly Belly stocked its confectionery SKUs on a pallet display resembling a Christmas tree.

a stack of flyers on a table

In keeping with the theme, some Walmart stores also made room for a custom half-pallet display stocking Hershey Co.'s Reese's seasonal tree-shaped confectionery, along with Kit-Kat and Hershey's SKUs. Other locations instead received a chimney-themed pallet display from the manufacturer stocking Hershey's and Reese's Pieces in candy-cane shaped packaging.

a can of soda in a store

At multiple retailers including Ahold Delhaize and Albertsons Cos., a holiday-themed quarter pallet display from Mondelez International’s Oreo invited shoppers to “Taste the Season’s Favorite Cookie” and directed them to for an “Oreo cookie ball holiday presents” recipe. Affixed coupon dispensers offered $1 off the purchase of any two packages.

a bunch of different types of food

Mondelez continued to inspire shoppers to leverage Pinterest for festive treat recipes elsewhere in some stores. At a Giant-Carlisle in Manassas, VA, the Institute spotted a commanding, holiday-themed “Create. Share. Celebrate” gondola uniting brands including Ritz, Oreo, Wheat Thins and Nilla on several floorstands. The display depicted DIY treats incorporating the merchandised brands.

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