In a "love letter" on the Out & Open webpage to beloved New York City LGBTQ bar Eastern Bloc, Yang summarizes it as, "LGBTQ bars are monuments to our past, venues for the present, and gateways to our future."
For every listen of an Out & Open story on Absolut.com/us/out-and-open between April 25 and June 30, Absolut will increase its $175,000 donation to the NGLCC by an additional $1 to fund succession planning education and training, up to a maximum of $200,000.
Absolut’s partnership with the NGLCC aims to make the organization's training programs around succession planning more accessible to more LGBTQ business owners. The succession trainings, hosted by NGLCC subject matter experts, will take place in cities such as Minneapolis, New Orleans and Denver as well as virtually.
Absolut's long-standing support of the LGBTQ community is perhaps most visible through its annual Pride Month bottle, which has featured Gilbert Baker's iconic rainbow flag since 2008 and just released its new packaging design. The Absolut rainbow bottle serves as a “physical reminder of the brand's belief that a colorful, diverse and equal world is something to strive and work toward,” per the release. The rainbow flag represents the range of voices that make up the LGBTQ community, like the Out & Open campaign.