Omnichannel

Marketer Spotlight: Facing the Future

CPG marketers discuss their successes, challenges and opportunities as they adapt with the times — while keeping the shopper at the forefront.
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Industry Outlook Video

Pear Commerce Simplifies Retail Marketing

The Path to Purchase Institute speaks with Pear Commerce founders Eric Martell and Alex Wyler about a different approach to digital marketing for CPG brands at retail.
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Shopper Marketing

SM2 Commission Releases Industry Playbook

The Commission to Standardize the Measurement of Shopper Marketing has launched an Industry Playbook, which was unveiled during the Shopper Insights & Measurement Forum and is available for download.
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Need Intel on Leading Retailers? Join us!

Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.

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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

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