Path to Purchase Trends 2021: Positive Spins

Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.

IN Connected Marketing: Women of Excellence

Shopper Marketing

2020 Women of Excellence Interactive Showcase

Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.

Loyalty Marketing

Walgreens Mails Non-Personalized Offers to Local Community

Walgreens sent Valentine’s Day-themed mailers to consumers’ homes during the final week of January, dangling $10 in Walgreens Cash rewards via six coupons contained in the mailer.

Retailer Intelligence

Walgreens Boots Alliance Names New CEO

Starbucks’ Rosalind Brewer to succeed Stefano Pessina, who will become chairman of the WBA board.

Industry News

Jan

E-Commerce Consultancy Bold Strategies Hires Creative Director

Jan

Digital Solutions Shops Sync Mobile Data

Jan

MarketingLab/SellCheck Acquired by Tech-Focused Agency Neighbor

More Industry News

The Advantage of Women in Leadership

Executive of the Year finalists discussed the advantages of having women in leadership positions and shared advice for their peers during the Path to Purchase Institute’s 2020 Women of Excellence awards ceremony last November.

Digital Transformation

Walmart Perks Up New Coke Launch with Drones

Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola promoting the manufacturer's new coffee line.

Shopper Marketing

Publix, P&G Take Special Olympics Back to Basics

Procter & Gamble and Publix recently ran their annual Torch Icon campaign that raises money for the Special Olympics and its local athletes.

Consumer Engagement

Mars Asks Shoppers for Game Picks

Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.

P2PI Member Perspective

Shopper Marketing in an Age of Confluence

Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.

Need Intel on Major Retailers? Join Us!

Join Path to Purchase Institute editors as they deliver up-to-the-minute updates on today’s unpredictable retail marketplace.

Reimagined P2PX Brings the Learning Home

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

Upcoming Events

Feb

Retail Intel: Albertsons

Tues, Feb 16

Webinar, 2 p.m. EST

Mar

Retail Intel: Kroger

Tues, Mar 16

Webinar, 2 p.m. EST

Latest Blogs

From the Editors

Jan

Empowered Women Empower Women

2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory. Yet the industry did more than just make it through.

Dec

Flattening the Funnel

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.

Path to Purchase Trends 2021: Positive Spins

2020 Women of Excellence Interactive Showcase