Consumer Engagement

Who's Who in Merchandising 2021

More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
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Retail Media

Retail Media Forum ‘Intelligence Report’

Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
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In-Store Activation

A Tipping Point for the P-O-P Industry?

​​​​​​​Touchless merchandising and ‘Shop Online’ signs are here to stay. But what about traditional P-O-P displays?
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  • Music to Their Ears

    Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.
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  • Amping Your Retail Media Program: A Frito Lay Case Study

    PepsiCo and Aki Technologies will walk through a case study of a Frito Lay program at Kroger that leverages moment marketing and personalization technology,  along with "add to shopping list" technology.
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  • Frank Mayer and Associates Celebrates 90th Anniversary

    Through three generations, the family-owned P-O-P manufacturer has helped brand clients drive innovation at retail.
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  • Olay Promises 'Brighter Skin' at Target

    Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target. 
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  • CVS Elevates Eucerin Exclusive

    CVS Pharmacy recently drew attention to an exclusive product launch from Beiersdorf’s Eucerin with shoppable, sponsored Facebook updates.
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  • Walmart, Cheerios Seize More 'Moments of Good'

    General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
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Find All Your Shopper Solutions Right Here

Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.

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