Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.
Executive of the Year finalists discussed the advantages of having women in leadership positions and shared advice for their peers during the Path to Purchase Institute’s 2020 Women of Excellence awards ceremony last November.
Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.
2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory.
Yet the industry did more than just make it through.
I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.