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IN Connected Marketing: Women of Excellence

2020 Women of Excellence Interactive Showcase

Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.

Walgreens Mails Non-Personalized Offers to Local Community

Walgreens sent Valentine’s Day-themed mailers to consumers’ homes during the final week of January, dangling $10 in Walgreens Cash rewards via six coupons contained in the mailer.

Walgreens Boots Alliance Names New CEO

Starbucks’ Rosalind Brewer to succeed Stefano Pessina, who will become chairman of the WBA board.

Executive of the Year finalists discussed the advantages of having women in leadership positions and shared advice for their peers during the Path to Purchase Institute’s 2020 Women of Excellence awards ceremony last November.

Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola promoting the manufacturer's new coffee line.

Procter & Gamble and Publix recently ran their annual Torch Icon campaign that raises money for the Special Olympics and its local athletes.

Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.

Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.

Need Intel on Major Retailers? Join Us!

Join Path to Purchase Institute editors as they deliver up-to-the-minute updates on today’s unpredictable retail marketplace.

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Reimagined P2PX Brings the Learning Home

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

Upcoming Events

Feb
16

Retail Intel: Albertsons

Tues, Feb 16
Webinar, 2 p.m. EST
Mar
16

Retail Intel: Kroger

Tues, Mar 16
Webinar, 2 p.m. EST

Latest Blogs

Jan
27

Empowered Women Empower Women

2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory. Yet the industry did more than just make it through.

Dec
01

Flattening the Funnel

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.

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