Absolut Recruits LGBTQ Voices
The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.
Brands, Take Our Retail Media Survey
Given the rapid rise of digital commerce, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.
EnsembleIQ Leader Honored in the Information Services Industry
EnsembleIQ CEO Jennifer Litterick has been honored as a Change-Maker in the Information Services Industry by the Top Women in Media and Ad Tech Awards.
Three Retail Media Takeaways
A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
Kowalski’s Enhances E-Commerce Experience
The Minnesota-based independent grocer has partnered with e-commerce service provider Mercatus to refine its online grocery experience.
Five Immersive Flagship Stores in Chicago
Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.
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Mark Your Calendar
- Blog Series
- Apr 05
#burnthesweatpants
My remote work attire has been somewhat of a mullet: business on the top, cozy lounge party on the bottom. In honor of returning to in-person events, perhaps we’ll do a little bonfire at Future Forward. - Feb 01
New Year, New Stuff
By the time you read the January/February issue of Path to Purchase IQ in early February, many of you may have already forgotten about your New Year’s resolutions.
