Omnichannel

Marketer Spotlight: Facing the Future

CPG marketers discuss their successes, challenges and opportunities as they adapt with the times — while keeping the shopper at the forefront.

Industry Outlook Video

Pear Commerce Simplifies Retail Marketing

The Path to Purchase Institute speaks with Pear Commerce founders Eric Martell and Alex Wyler about a different approach to digital marketing for CPG brands at retail.

Shopper Marketing

SM2 Commission Releases Industry Playbook

The Commission to Standardize the Measurement of Shopper Marketing has launched an Industry Playbook, which was unveiled during the Shopper Insights & Measurement Forum and is available for download.

In-Store Activation

Avocados From Mexico Launches New Football-Themed Programs

Category leader Avocados from Mexico upped its football season activation by launching two national programs aimed at leveraging CPG partners, driving traffic to stores and engaging shoppers.
Digital Commerce

Kroger CEO Discusses Digital Growth at Groceryshop

As consumer behavior shifts with each COVID wave, Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.
Digital Commerce

P2PI Learning Lab to Tackle BevAlc Omnichannel Strategy on Oct. 14

A new, interactive Learning Lab on Oct. 14 will get attendees up to speed on the BevAlc e-commerce space, including key brand-building strategies and tactics for category leaders.

Industry News

Sep 16

Outform Launches In-Store, Data-Gathering Sampling Experience
Sep 08

Avery Dennison Acquires Vestcom
Sep 07

OneView Commerce Launches on Microsoft Azure
Sep 01

Biotech Company Amyris Acquires Influencer Marketing Agency

More Industry News

Snoop Dogg, Martha Stewart Light Up with Bic at Walmart

Walmart received an exclusive launch window for a collection of Bic Ez Reach lighters designed by celebrities Snoop Dogg and Martha Stewart as part of the brand’s “Pass It” campaign.
Sponsored

Calling all CPG Innovators: Join the Product of the Year Awards Family

Do you have an innovative new product you want customers to know about? Something unique you think retailers should add to their inventory? If so, enter the
InMarket Webinar to Focus on In-Store Behavior

On Sept. 28, Forrester, Belk panelists will help brands understand how their marketing strategies impact shoppers’ in-store behaviors.
Sponsored

2021 E-commerce Intelligence Chart Interactive

Our interactive guide shines a spotlight on the evolving e-commerce capabilities and related marketing opportunities at 16 leading U.S. retailers, all to build a seamless omnichannel shopping experience. Produced in conjunction with Menasha.
Shipt Taps CitrusAd for Retail Media Push

The partnership will enable brands that are available on the Shipt marketplace to launch natively served in-grid display ads and sponsored-product advertising on the platform.
Nerds Candy Packaging Gives Dungeons & Dragons Fans New Adventures

The exclusive campaign dubbed "Restoring Harmony," leverages storytelling as a marketing tactic and comprises a Nerds-inspired gaming experience accessible through the candy brand’s new limited-edition packaging for its gummy clusters and theater boxes.