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Reimagined P2PX Brings Learning, Community to the Digital Realm

After serving the industry as a live event for the last 30 years, Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

Kroger Cooks Up a ‘Summer of Burgers’

Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

Target Readies for a Socially Distant Holiday Season

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

Entirely reimagined with a new look and name, Stem & Root, the brand made its U.S. debut at select CVS locations in California and online.

Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

Path to Purchase Institute editors noticed a plethora of digital activations for pet products during the spring months.

Need Intel on Major Retailers? Join Us!

Join Path to Purchase Institute editors as they deliver up-to-the-minute updates on today’s unpredictable retail marketplace.

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Walgreens Welcomes King C. Gillette Exclusive

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

Upcoming Events

Aug
06

Path to Purchase Expo

Thurs, Aug 06 - Thurs, 12
An Ongoing Series of Virtual Events

Latest Blogs

Aug
03

Silver Linings & Gold Standards

It’s more than a little ironic that the importance of shopper marketing has been elevated during a national pandemic that severely limited the ability for brands to execute in brick-and-mortar stores.

July
06

Innovation, By Chance

Anyone looking for a silver lining in the unprecedented upheaval the retail industry has undergone in the last few months need look no further than our report titled "The Future Unfolding."

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