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Walmart Adopts Omnichannel Ad Strategy

Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.

P&G, Walgreens Ask Shoppers to BYOG

Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.

P2P Toolkit (November 2020)

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​Ferrara in August debuted the revitalization of its Keebler brand with a 360-degree marketing campaign that introduced a new brand promise, “Made with Magic, Loved by Families.”

Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.

Sam’s Club is reigniting the ongoing fake celebrity feud between Ryan Reynolds and Hugh Jackman for a cause effort requesting shoppers to weigh in on whose side they’re on.

Authentic influencer content is one way Clorox Co.’s Burt’s Bees establishes trust with beauty and self-care shoppers, and the brand’s multiyear relationship with celebrity Jana Kramer provided the foundation needed to continue reaching Walmart shoppers during the COVID-19 pandemic.

From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.

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