Special Report: Shopper Behavior on Retailer Websites
A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
Who's Who in Merchandising 2021
More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Retail Media Forum ‘Intelligence Report’
Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
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A Tipping Point for the P-O-P Industry?
Touchless merchandising and ‘Shop Online’ signs are here to stay. But what about traditional P-O-P displays?
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King's Hawaiian Turns Grocery Perimeters into 'Flavortown'
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.Sponsored
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Olay Promises 'Brighter Skin' at Target
Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target.
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Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.
Find All Your Shopper Solutions Right Here
Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.
Mark Your Calendar
Latest Blogs
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Blog Series
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Mar 22
History in the Remaking
I remember my path to purchase history fairly well, so I don’t have to worry about repeating it. But, because I remember, I do have to worry about being the eternally grumpy cynic in the room, the one trying hard not to rain on the parade of all the optimistic folks talking excitedly about the newest industry game-changer. -
Jan 29
Empowered Women Empower Women
2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory. Yet the industry did more than just make it through.
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