7-Eleven, Hershey Make Cappuccino Gold

7-Eleven and Hershey Co. have teamed to serve up a cappuccino flavor inspired by the manufacturer's new Hershey’s Gold peanut and pretzel caramelized creme candy bar. The Hershey’s Gold cappuccino flavor "mimics the rich, buttery, salty-sweet taste of its namesake candy," according to a media release from the retailer. A carousel ad on 7-eleven.com and in-store translite signs tout the hot beverage. The Institute first spotted the cappuccino flavor in January, on the heels of the Hershey’s Gold candy bar launch in December. However, the retailer began working months before the candy bar launched to develop the exclusive cappuccino flavor.“When Hershey approached us about creating a new cappuccino drink flavored like a delicious new candy bar, we jumped on board,” said Shawn Barnes, 7‑Eleven's senior category manager, in the release. “Our customers choose 7‑Eleven cappuccino and hot chocolate drinks to treat themselves, and our goal is to offer rich, decadent flavors you can’t find anywhere else. Hershey’s Gold is exactly that, and people love it – both as a candy bar and a cappuccino.”The retailer is drumming up additional excitement by offering shoppers a free Hershey’s Gold candy bar with purchase of two same-sized bars. The offer is valid through Feb. 28.The Hershey's Gold candy bar launch also has received support at other retailers. Channel rival Speedway, for example, dedicated an in-store rack to stocking the product. In December, Hershey also joined with CVS/pharmacy to run local radio spots and national display ads promoting the bar's launch. Additional retailer support spotted by the Institute includes a custom counter unit and sidekick at Walgreens, and side kick headers and counter rack signs at Circle K.Click here to browse more Hershey's Gold activity.

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