7-Eleven, Fini Make Tornadoes

Cyndi Loza
Associate Editor, Path to Purchase Institute
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7-Eleven has teamed with Fini Sweets to launch an exclusive Fini Tornadoes candy SKU supported by a contest encouraging shoppers to pose near the brand's P-O-P displays. 

The exclusive Fini Tornadoes candy recently rolled out in 7-Eleven-branded, 4.5-ounce packages. The candy is described as fizzy and chewy and is made up of orange, red and green colors similar to the retailer’s logo. In select locations, the exclusive SKU is stocked via account-specific floorstands that invite shoppers to “report where you spotted these tornadoes” to enter the contest awarding a total of 10 Xbox One S video game consoles from Microsoft and 100 $25 7-Eleven gift cards.

Shoppers enter the contest from Aug. 27 through Nov. 1 by uploading a video or photo of themselves with the display to a 7-Eleven- and Fini-branded microsite (, or via Instagram or Twitter using the hashtag #FiniUSAcontest and social media handle @fini_usa. Consumers that don't find the display in stores can also enter "by issuing a 'tornadoes watch'” in their video or photo, according to the contest’s official rules. Entries can also be enhanced by:

  • using a Snapcode — a branded QR code created by the photo-messaging application — found on in-store displays to unlock a Snapchat lens depicting the exclusive SKU in a tornado. 
  • visiting a promotional website on that lets users add stickers or frames containing messages such as "tornadoes sighting" or "tornadoes watch." 

Two hundred submissions will be selected for public voting from Nov. 2-24 via the microsite. The entrants with the most votes will win the aforementioned prizes. A Sept. 22 Twitter update from 7-Eleven, display ads, and multiple Fini Twitter, Instagram and Facebook updates tout the exclusive candy and contest.