7-Eleven 7Rewards

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7-Eleven 7Rewards

By Dan Ochwat - 01/25/2018

7-Eleven updated its 7Rewards mobile app to give back to shoppers who buy more than Slurpees. Originally the rewards app awarded shoppers a free beverage for every six cups they bought, including Slurpees, Big Gulps or coffee. Now the app awards points for purchases of snacks, fresh food and other items in-store. According to a release, nearly 80% of products in-store will now be available for bonus points that are redeemable for a wider variety of products. The app also awards digital coupons instead of points in some cases, with the coupons immediately applied at checkout by scanning the app.